Module 1. Summary
Social media is a rich ecosystem with perpetual evolution. A very good thing for users who can benefits from a large array of online services and social platforms, but a jigsaw for brands and marketers which have to face audience fragmentation. “Audience fragmentation”.
Facebook can be seen as the mall of social media: a convenient place where one can find every services offered elsewhere but in a single location.
It is interesting however that he says not to rely on Facebook as it would be a reductivist approach and suggests to research into other more subtle online social mechanisms that can help understand how social media works.
This was quoted in Fred Cavazza.net 14 December 2010 http://www.fredcavazza.net/2010/12/14/social-media-landscape-2011/
Starting to work through modules and understanding Assignment 3!
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This quote was interesting.....http://www.personalizemedia.com/the-future-of-social-media-entertainment-slides/ Gary Hayes 26 October 2008
I was keen on trying to get under the skin of what new forms are being developed by the audience themselves ......